MONPURE x Copenhagen Fashion Week

Photo credit: Victor Jones for Copenhagen Fashion Week 

Award-winning luxury hair and scalp health brand, MONPURE and Copenhagen Fashion Week partnered for 1 year including the SS24 and the AW24 editions to support emerging Nordic brands showing on the official show schedule. 

“We will be bringing our hair wellness expertise backstage to power all things hair, embracing the creativity of emerging designers, while protecting models' hair and scalp from damage while styling. Our focus is on maximising models' scalp and hair health during the stresses of fashion week, propelling innovation in hair longevity. This holistic approach not only creates runway-ready styles that bring the designers' visions to life but also protects hair and fosters confidence among models behind the scenes and on the runway.”

CEO of MONPURE,
Nate Bigger

In her role as Director of Partnerships & Special Projects at Copenhagen Fashion Week, Cramer established the partnership between MONPURE and Copenhagen Fashion Week’s talent support scheme, CPHFW NEWTALENT.