CIRCULOSE® (by Renewcell) x CPHFW NEWTALENT 

Photo credit: Victor Jones for Copenhagen Fashion Week 

CIRCULOSE® is a Next Gen material made from 100% recycled textiles, giving new opportunities for fashion to become circular. By partnering with CPHFW NEWTALENT, CIRCULOSE®, educated the next generation about the newfound opportunities in fashion and aims to incur positive impact.

Through the duration of the partnership, brands part of the official show schedule of Copenhagen Fashion Week / CPHFW NEWTALENT were introduced to CIRCULOSE® materials, which resulted in several brands implementing the circular material into their collections. As a key activation, CIRCULOSE® and Copenhagen Fashion Week hosted a talent showroom during fashion weeks, showcasing the CPHFW NEWTALENT designers, alongside different takes on informing the visitors of the space about the circular process of creating CIRCULOSE®.

In her role as Director of Partnerships & Special Projects at Copenhagen Fashion Week, Cramer established the partnership between CIRCULOSE® and Copenhagen Fashion Week’s talent support scheme, CPHFW NEWTALENT.