CPHFW NEWTALENT
x SPIN.FASHION

Photo credit: Tonya Matyu

Copenhagen Fashion Week and SPIN.FASHION kicked off their partnership across CPHFW NEWTALENT scheme supported by CIRCULOSE® through the digitization of a selection of runway looks presented by MLGA, Alectra Rothschild/Masculina, Rolf Ekroth, Latimmier, Nicklas Skovgaard and Stamm.
With the looks available to physically try on within the CPHFW NEWTALENT showroom supported by CIRCULOSE®, and digitally try on in AR with SPIN.FASHION, the collaboration introduced the first ever phygital products created by the designers - opening the opportunities to bring the works of some of the most exciting talents in the Nordics into an immersive creative experience. included CPHFW NEWTALENT Alumni Latimmier represented by Fashion in Helsinki, as well as CPHFW NEWTALENT ‘One to Watch’ MLGA represented by ALPHA. 

In her role as Director of Partnerships & Special Projects at Copenhagen Fashion Week, Cramer established the partnership, and acted as the mediator between the brands involved and SPIN.FASHION.