As part of the official show schedule of China Fashion Week in Beijing, 22 design students from acknowledged design universities in China, United Kingdom, Japan, Korea, Russia and Denmark showcased reusable fur designs as part of Kopenhagen Fur's fifth Imagine Talents runway show.

Reiner-Andre Törner & Elisabetta Silvestri from Royal College of Art in the United Kingdom was awarded the winning price of an exclusive one-week creative stay with Fendi in Rome.

Working in-house as part of the Fashion Partners Department at the Design & Innovation Centre, Kopenhagen Fur Studio, Cramer produced the runway show. This included model casting via Longteng Model Management Beijing, VIP guest management, visual show production, light, sound, photography, management of +50 staff members across Denmark, Japan and China, social media planning across markets, coordination with Fendi in organising the winning price, and more.

The runway show took place on 30 March 2019 in Beijing, China.